Website Security Tests Protect Against Application by Avi D Bartov

Small and medium-sized enterprises can protect websites against application vulnerabilities withsimple, easy-to-use, and affordable service.

Firewall, Intrusion prevention and Detection System (IDS/IPS) are not enough to protect your Website against today’s application vulnerabilities Introduction

More than four out of every five (85 percent) U.S. businesses have experienced a data breach,according to a recent study by Colchester, Conn.-based law firm Scott + Scott, putting millions of consumers' Social Security numbers and other sensitive information in the hands of criminals.Website owners are vulnerable to unwanted intrusions by malicious hackers and other harmful codes. If a website’s server and applications are not protected from security vulnerabilities, identities, credit card information, and billions of dollars are at risk.

Many companies rely on a firewall to protect their websites from security breaches.Unfortunately, firewalls do not provide enough protection.

Hackers are constantly looking for new ways to compromise systems through unguarded, and sometimes not so obvious, side doors. Firewalls, IDS, IPS Are Not Enough Attackers are well-aware of the valuable information accessible through Web applications, and their attempts to get at it are often unwittingly assisted by several important factors.

Conscientious organizations carefully protect their perimeters with intrusion detection systems and firewalls, but these firewalls must keep ports 80 and 443 (SSL) open to conduct online business. These ports represent open doors to attackers, who have figured out thousands of ways to penetrate Web applications.

The standard security measures for protecting network traffic, network firewalls and Intrusion Prevention Systems (IPS) and Intrusion Detection Systems (IDS), do not offer a solution to application level threats. Network firewalls are designed to secure the internal network perimeter, leaving organizations vulnerable to various application attacks.

Intrusion Prevention and Detection Systems (IDS/IPS) do not provide thorough analysis of packet contents. Applications without an added layer of protection increase the risk of harmful attacks and extreme vulnerabilities.

Extreme Vulnerabilities

Web Application Level Attacks is the Achilles heel. In the past, security breaches occurred at the network level of the corporate systems. Today, hackers are manipulating web applications inside the corporate firewall. This entry enables them to access sensitive corporate and customer data. An experienced hacker can break into most commercial websites with even the smallest hole in a company’s website application code. These sophisticated attacks have become increasingly threatening to organizations.

The standard security measures for protecting network traffic do not protect against web application level attacks.

OWASP’s Top 10 Web Application Security Vulnerabilities 2007

Open Web Application Security Project (OWASP), an organization that focuses on improving the security of application software, has put together a list of the top 10 web application security vulnerabilities.

1. Cross Site Scripting (XSS) 2. Injection Flaws 3. Malicious File Execution 4. Insecure Direct Object Reference 5. Cross Site Request Forgery (CSRF) 6. Information Leakage and Improper Error Handling 7. Broken Authentication and Session Management 8. Insecure Cryptographic Storage 9. Insecure Communications 10. Failure to Restrict URL Access

Web Application Security Consortium Most Common Vulnerabilities Report The Web Application Security Consortium (WASC)â€"an international group of experts, industry practitioners, and organizational representatives who produce open source and widely agreed upon best practice security standards for the World Wide Webâ€"reported the top five web application vulnerabilities by testing 31,373 sites.

According to the Gartner Group, 97% of the over 300 web sites audited were found vulnerable to web application attack,” and “75% of the cyber attacks today are at the application level.”

Web application vulnerability assessment

From the information above it’s clear that most e-commerce websites are wide open to attack and easy victims when targeted. While the security posture of some industries is stronger than others, the difference is insignificant when it comes to actually preventing a website compromise because intruders need only to exploit a single vulnerability.

A web application scanner, which protects applications and servers from hackers, must provide an automated security service that searches for software vulnerabilities within web applications. A web application scanner should crawl the entire website, analyze in-depth each & every file,and display the entire website structure. The scanner has to perform an automatic audit for common security vulnerabilities while launching a series of simulated web attacks. Web Security Seal and free trial should be available.

Most systems are vulnerable to thousands of known risk factors. A web application vulnerability Assessment should execute continuous dynamic tests combined with simulation web-application attacks during the scanning process.The web application scanner must have the ability to validate security breaches and risks against a continually updated service database provides real-time vital business solutions. A website security test should identify the security vulnerabilities and recommend the optimally matched solution.

The fix or workaround solution should be identified and implemented when you need it - not after it's too late.

GamaSec Web Scanning Vulnerability Executive Report

Once the vulnerability scan is completed, the vulnerability check has to deliver an executive summary report to management and a detailed report to the technical teams. Both reports should list the vulnerabilities found along with the severity levels of each vulnerability.

The Article Marketing new trend of Online Marketing by Pooja Gupta

There are probably over a thousand ways to promote a website, but most of them are too expensive to be cost effective. Those looking to find success in the electronic commerce field absolutely must find ways to promote their websites. A lot of people have actually doubled their revenue just by successful promotion of their websites or the use of affiliate programs. Make sure you truly understand the concept of marketing if you want to generate a steadily-increasing flow of traffic to your website.

Typically, authors will squander their time by writing hundreds of articles, none of which attract the right amount of traffic. These articles are not necessarily inferior or badly written; it is simply that these authors do not comprehend the vital role of marketing in the field of writing. This particular article will shed light on the core rules of the "marketing of articles," which should help to make writers' articles more marketable.

The Internet has become one of the most visited places in the whole world. It has a enormous amount of information about almost anything and everything thank you can think of ! There are three different types of information that can be given over the internet, these there type are video, audio and text. Even tough many people do not read the whole text of all articles they do extract information that is relevant to their search. Be aware, of course, that web sites which have attracted a better "page-rank" on a search engine will be able to bring in a great deal more casual traffic. The importance of programs such as Search Engine Optimization cannot be understated. "SEO" programs are vital for providing efficient article marketing, so long as your article features the correct keywords.

Moreover, for an article to be popular, it must have a good title. You must never use 'search engine spam techniques'. The concept of article marketing is not that difficult to grasp if you are willing to put in some serious efforts.

If you want to learn about article marketing at no cost, there are lots of relevant websites available to you. The most important step in article marketing is composing copy that has truly unique content. Unique articles are ones not copied from other works online or offline. When writing them, avoid using terms which are hard to comprehend.

A lot of writers expend fruitless hours penning hundreds of worthless articles which don't generate the traffic they want. It's not a question of inferior writing ability, but rather that these writers don't comprehend the significance of marketing in their area. This article will discuss the basis of article marketing. If you follow our suggestions, you can surely produce copy that is more effective in boosting your sales. There are many web sites which teach you this concept for free. Writing unique articles is also a smart technique. Make sure that every article you write has unique content.

Book Marketing Campaign Tips for POD Published Authors by V. Michael Santoro

Developing an effective book marketing campaign can be a challenge for most POD published authors. Once their book is published they try to use tradition book marketing techniques, such as:

* Contacting bookstores and libraries to see if they will carry their book

* Calling newspaper reporters to try and obtain some PR

* Sending a review copy of their book to newspaper book review editors, or

* Trying to set up a book signing event at local bookstores

Unfortunately, this approach usually generates disappointing results.

A more effective book marketing campaign for a POD published author is to identify a niche market based upon their book's theme and then use the Internet to brand themselves as an expert within that niche market. Instead of trying to sell their books, authors need to provide top quality information to their niche audience while using their book as a credential. Having published a book and correctly posting valuable information is the fastest way to be viewed as an expert by people interested in the niche, as well as the media.

Book Marketing Campaign Blueprint
The following blueprint will help authors to use the Internet to brand themselves as an expert:

1. Determine which niche market is best associated with your book's theme. Ensure that it has people who are enthusiastic about the niche and willing to spend money on associated products and your book

2. Research actual long tail keyword phrases that people are using to find information within your niche. Use them in your book marketing material to achieve a "top ten" search engine position.

3. Write outstanding marketing material using this keyword research. It will help to brand you as an expert within your niche market.

4. Generate targeted traffic to your book's Website or blog by using free traditional and Web 2.0 Internet Marketing techniques.

5. Build a huge list of interested niche subscribers and keep in touch with them on a regular basis.


Using this book marketing campaign approach will help you to earn an income by recommending niche products to your loyal niche audience. Many will also purchase your book after they read your quality information and see your commitment to helping them.

Additionally, you can receive calls from the media who are using the Internet to research information for stories and shows. Why? Because they were able to find your book marketing niche material; visit your book's Website and realize that you are a published author and expert who can be used as a reliable source for them.

About the Author

V. Michael Santoro is a published author, Internet Marketer and creator of the Authorpreneur 2.0 Mentorship Program. This turnkey program is an easy-to-follow, step-by-step program about conducting an effective online book marketing campaign . For a free trial, go to http://www.proauthors.com

Anwar ke putrajaya

Jalan berliku tokoh PKR ke Putrajaya

Muda Mohd Noor | Aug 28, 08 6:27pm

Seperti yang diduga, Penasihat PKR, Datuk Seri Anwar Ibrahim menang mudah dalam pilihanraya kecil Parlimen Permatang Pauh semalam. Ini ditambah pula dengan majoriti yang lebih besar daripada isterinya, Datuk Seri Dr Wan Azizah Ismail. Ia membuktikan bahawa pengaruh Anwar sedikitpun tidak terjejas meskipun dilemparkan dengan pelbagai tuduhan. Tuduhan liwat, pengkhianat Melayu dan negara, rasuah gila kuasa yang dibuat oleh pemimpin Umno, ditolak mentah-mentah oleh pengundi Permatang Pauh. Anwar mendapat 31,195 undi, manakala calon BN, Datuk Arif Shah Omar Shah meraih 15,524 undi. Manakala calon Angkatan Keadilan Insan Malaysia (Akim), Hanafi Hamat memperolehi 92 undi sahaja dan hilang wang pertaruhan. Ia sekaligus menunjukkan bahawa usaha BN, khususnya Umno, untuk menguburkan karier politik Anwar gagal. Sebaliknya, keputusan pilihanraya itu menunjukkan sokongan terhadap beliau tidak pernah luntur. Sewajarnya pemimpin Umno yang bermulut celupar, khususnya Naib Ketua Pemudanya, Khairy Jamaluddin, merasa malu kerana serangan-serangan peribadi ke atas mantan timbalan perdana menteri itu, sedikitpun tidak diterima pengundi. Sepanjang tempoh kempen selama 10 hari, pemimpin besar Umno, termasuk Perdana Menteri, Datuk Seri Abdullah Ahmad Badawi hadir berkempen untuk calon BN. Pengundi atas pagar Timbalannya, Datuk Seri Najib Tun Razak, selaku pengarah pilihanraya BN, saban malam berada di Permatang Pauh bersama pemimpin-pemimpin lain. Malangnya, pengundi Permatang Pauh langsung tidak mahu mendekati ceramah pemimpin Umno, menyebabkan ia lenggang kerana tiada sambutan. Serangan-serangan oleh bekas orang kuat, Anwar seperti Ezam Mohd Noor dan Datuk S Nalakarupan, juga bagaikan peluru kertas sahaja. Sebaliknya, ceramah Anwar dihadiri bukan sahaja oleh penyokongnya tetapi juga pengundi atas pagar dan kaum India serta Cina setiap malam. Namun, perlu diakui juga bahawa jentera kempen PKR dan Pakatan Rakyat sangat berkesan kerana mereka gigih bekerja tanpa mengira waktu. Petugas parti juga bergerak pantas setiap hari untuk membahagikan risalah untuk menjawab apa juga serangan Umno terhadap Anwar. Dalam pilihanraya kali ini, penekanan Anwar terhadap Malaysia baru, iaitu menghapuskan kemiskinan tanpa mengira kaum, lebih diterima oleh rakyat berbanding politik perpaduan oleh BN. Kemenangan besar Anwar itu memberikan peluang yang baik untuknya mengotakan janjinya untuk mengambilalih pemerintahan pada 16 September depan. Laluan ke Putrajaya Mungkin masih ramai berpandangan sinis tetapi jika diperhatikan kepada pengaruh Anwar yang tidak pernah surut, ia seharusnya menerbitkan rasa gerun kepada Umno itu sendiri. Rakyat Permatang Pauh telah membuktikan mereka tidak lagi percaya kepada Umno walapun para pemimpinnya mendendangkan bahawa parti keramat itu begitu berjasa kepada orang Melayu dan negara. Apa yang mereka perlukan ialah politik yang lebih adil, pemimpin yang berwibawa dan dipercayai yang boleh membawa negara dan rakyat yang lebih makmur dan dihormati dunia. Sepatutnya, janji-janji retorik tidak perlu lagi untuk sebuah negara seperti Malaysia, sebaliknya memperkasakan keazaman untuk membina Malaysia yang baru. Mulai hari ini, tiada lagi mana-mana pihak yang boleh memandang rendah kepada Anwar. Pagi ini, mantan timbalan perdana menteri telah telah mengangkat sumpah sebagai ahli Parlimen Permatang Pauh di Dewan Rakyat. Pagi ini juga, seperti yang telah dipersetujui oleh anggota Pakatan Rakyat sebelum ini, Anwar turut dilantik sebagai ketua pembangkang. Dan laluannya menuju Putrajaya, seperti yang dilaung-laungkan kepada penyokongnya, kini terbuka luas.